Reading - Five Essential Marketing Trends

Match the words with the definition.

"to change your ideas or behaviour as the world changes"

• to be ahead of the game

• to engage with

• to move with the times

Match the words with the definition.

"a person or business that sells things to the public"

• a retailer

• a focus

• a consumer

Match the words with the definition.

"knowing a lot"

• personalisation

• knowledgeable

• diversification

Match the words with the definition.

"a central or important thing that a company pays attention to"

• a retailer

• a focus

• a consumer

Match the words with the definition.

"the process of changing something according to a particular person's needs, likes, habits, etc."

• personalisation

• knowledgeable

• diversification

Match the words with the definition.

"to get involved with or have contact with"

• to be ahead of the game

• to engage with

• to move with the times

Match the words with the definition.

"a person who buys products and services"

• a retailer

• a focus

• a consumer

Match the words with the definition.

"to know more about new developments in a particular subject or activity than your competitors"

• to be ahead of the game

• to engage with

• to move with the times

Is the sentence "true" or "false"?

"Television and newspaper advertisements are still the best ways to promote products."

• True

• False

Is the sentence "true" or "false"?

"These days, people use social media more, shop online more and choose the videos they want to watch."

• True

• False