Marketing Final Study Guide

What is the most common and popular form of marketing for new technology?

• Advertising

• Publicity and word of mouth

• Consumer Sales Incentives

• Trade Shows and Conventions

When submitting a filled-out job application in person, which of the following is suggested?

• Ask to speak to the hiring manager

• Request an on-the-spot interview

• Attach a copy of your career plan

• Show the person your career portfolio

Which pathway includes the duty of designing and assembling product displays which make products appealing and accessible to customers?

• Merchandising

• Professional Sales

• Marketing Management

• Marketing Communications

Which of the following is NOT an Internet advertising method?

• Pop-up ads

• Search engines

• Display ads

• Advertising banners

Which of the following types of information requires the knowledge of lifestyles and values of the target audience?

• Demographics

• Media preference

• Psychographics

• Geographic information

Carla is going to businesses to ask for job applications in person. How does the presentation suggest she dress?

• Normally

• Formally

• Casually

• Professionally

Which of the following is TRUE about sales promotion?

• It can be used in all channels of distribution

• It is usually long-term

• It is also known as public relations

• All of the above

What are the two basic criteria for choosing tactics for a specific public relations campaign?

• Attractiveness and availability

• Deliverability and popularity

• Appropriateness and deliverability

• Availability and appropriateness

Which of the following accurately explains why brands such as Kleenex® and Band-Aids® have incredibly strong brand equity?

• Because the brand has been in existence so long

• Because the products the brand sells are expensive

• Because the brand has been able to expand to produce a variety of products

• Because when people think of the product, they automatically think of the brand

Which of the following terms describes a formal announcement, usually in written format, sent to media reporters in hopes of gaining positive news attention?

• Direct Mail

• News Conference

• Social Media

• Press Release