Entrepreneurship Chapter 4

Entrepreneurship Chapter 4

10th - 12th Grade

25 Qs

quiz-placeholder

Similar activities

MH31-2.03/2.04 SEM 1 Study Guide

MH31-2.03/2.04 SEM 1 Study Guide

12th Grade

20 Qs

Marketing Unit 1 Review

Marketing Unit 1 Review

10th - 12th Grade

30 Qs

Digital Marketing Review

Digital Marketing Review

9th - 12th Grade

20 Qs

MKT 1.05

MKT 1.05

9th - 12th Grade

20 Qs

Ent 1 Unit 3 Test

Ent 1 Unit 3 Test

9th - 12th Grade

25 Qs

Business Marketing

Business Marketing

11th Grade

20 Qs

Market Segmentation

Market Segmentation

9th - 12th Grade

30 Qs

Digital Marketing

Digital Marketing

12th Grade

22 Qs

Entrepreneurship Chapter 4

Entrepreneurship Chapter 4

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Mr Gourley

Used 33+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The process of dividing a market of potential customers into groups based on different characteristics is called

Market Segmentation

Market Analysis

Demographics

Consumer identification

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

The term "Demographics" refers to

Grouping potential customers based on their beliefs and preferences

Grouping potential customers based on whether or not they have purchased a product in the past

Grouping potential customers using statistical data such as age, race and gender

Grouping potential customers based on where they live

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?

Age

Household Income

Race

Political preference

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Segmenting a market based on customers' attitudes, opinions, and interests is called

Demographics

Psychographics

Geographics

Market Segmentation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Which of these answer includes ONLY examples of psychographics?

Interests, opinions, attitudes

Household income, beliefs, race

Age, geographical location, gender

Ethnicity, age, hobbies

6.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Demographics includes grouping customers based on which three of these characteristics?

Marital status

Gender

Ethnicity

Buying habits

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Media Image

Targeting a group of potential consumers using psychographic characteristics might include using data about

music preferences

race

age

gender

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?