The process of dividing a market of potential customers into groups based on different characteristics is called
Entrepreneurship Chapter 4

Quiz
•
Business
•
10th - 12th Grade
•
Medium
Mr Gourley
Used 33+ times
FREE Resource
25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Market Segmentation
Market Analysis
Demographics
Consumer identification
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The term "Demographics" refers to
Grouping potential customers based on their beliefs and preferences
Grouping potential customers based on whether or not they have purchased a product in the past
Grouping potential customers using statistical data such as age, race and gender
Grouping potential customers based on where they live
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is NOT a Demographic characteristic, or a statistical way of grouping people that is tracked in the US Census?
Age
Household Income
Race
Political preference
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Segmenting a market based on customers' attitudes, opinions, and interests is called
Demographics
Psychographics
Geographics
Market Segmentation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these answer includes ONLY examples of psychographics?
Interests, opinions, attitudes
Household income, beliefs, race
Age, geographical location, gender
Ethnicity, age, hobbies
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Demographics includes grouping customers based on which three of these characteristics?
Marital status
Gender
Ethnicity
Buying habits
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Targeting a group of potential consumers using psychographic characteristics might include using data about
music preferences
race
age
gender
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