3.3 Marketing Mix (Place) IG/AS

Which distribution channel delivers

1) producer to 2) consumer

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

Which distribution channel delivers

1) producer 2) agent 3) wholesaler 4) retailer 5) consumer

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

Which distribution channel delivers

1) producer 2) wholesaler 3) retailer 4) consumer

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

Which distribution channel delivers

1) producer 2) retailer 3) consumer

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

This distribution channel is very simple but might be unsuitable for some products.

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

This distribution channel is

- good for the producer as they can sell large quantities

- good for the retailer as the price is lower when you don't use a wholesaler

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

This distribution channel is used when there are a lot of producers and retailers and therefore it's easier to work with one wholesaler.

• Distribution Channel 1

• Distribution Channel 2

• Distribution Channel 3

• Distribution Channel 4

What do you need to consider when you select a distribution channel?

• How perishable is the item

• How expensive is the item

• What type of product is it?

• Where are the customers?

What are some POSITIVES of selling online (e-commerce).

• It's easy for the customer

• You can sell your product overseas

• The customer might not like the time

• You cannot talk to the customer

What are some NEGATIVES of selling products online (e-commerce)?

• You don't have to spend money on rent for a shop

• Website design may cost a lot of money

• You can reach a lot of people

• It's not appropriate for all products