Quiz 6 (Content Evaluation)

Networks/stations sell commercial airtime at rates based on predicted audiences.

• True

• False

______ always appear larger than ______

• Ratings; Shares

• Shares; Ratings

• Ratings; HUTs

• Shares; HUTs

If a station is concerned with how many different people are in its audience, it would look at

• AQH

• ratings

• cumes

• frequency counts

Frequency refers to

• the net size of audience who gets the signal

• number of times a person was exposed to a message

• duplicated audience who can be counted up to 4x an hour

• the combined ratings of all stations

Which local radio station commands the highest advertising rate from 6am to 10am?

• YES 933

• 987

• Class 95

• Kiss92

The two components used to calculate cost per spot are base rate and programme _____ factor.

• loading

• attached

• adjustment

• integrated

Discounted buy where both parties agree on the frequency of spots but station decides on the schedule

• Fixed Buys

• Bartering

• Frequency Discounts

• Run of Schedule

“Live” plus 7 refers to measurement of ratings up to

• 7 mins

• 7 days

• 7% error

• 7 episodes

Long-tail ratings data measure up to _____ days

• 7

• 18

• 27

• 35

Advertisers are buying media space on digital platforms based on viewer impressions.

• True

• False