Marketing

Strategic planning for marketing does NOT include the following:

• Vision

• Mission

• Formulating the marketing strategy

• Determine the marketing budget

USP is the acronym for:

• Unique Selling Proposition

• Unique Service Policy

• Ultimate Selling Proposal

• United States of Pretoria

Jeff Bezos

• founded takealot.com

• founded Amazon.com

• denied the importance of branding

• created the first marketing strategy

An example of marketing the overall brand of the business

• iPhone 12

• Samsung Double door Fridge

• Spur

• Albany Whole wheat Bread

Marketing of the BMW 320d is an example of marketing the brand and the individual product

• True

• False

An external analysis in formulating a marketing strategy includes the following (select all that apply)

• Industry

• Competitor

• Consumer

• Resource based

LSM is an acronym for

• Living Standards Measure

• Level of Social Media

• Long Service Marketing

• Living for Social Media

An internal analysis includes identifying opportunities and threats

• True

• False

A _____________ is a visual representation of market conditions

The LSM group of Shoprite Usave is

• 1-4

• 5-7

• 7-10

• 1-7