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Marketing

Authored by Ezanda Zandberg

Business

10th - 12th Grade

Used 3+ times

Marketing
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Strategic planning for marketing does NOT include the following:

Vision

Mission

Formulating the marketing strategy

Determine the marketing budget

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

USP is the acronym for:

Unique Selling Proposition

Unique Service Policy

Ultimate Selling Proposal

United States of Pretoria

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Jeff Bezos

founded takealot.com

founded Amazon.com

denied the importance of branding

created the first marketing strategy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An example of marketing the overall brand of the business

iPhone 12

Samsung Double door Fridge

Spur

Albany Whole wheat Bread

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketing of the BMW 320d is an example of marketing the brand and the individual product

True

False

6.

MULTIPLE SELECT QUESTION

45 sec • 1 pt

An external analysis in formulating a marketing strategy includes the following (select all that apply)

Industry

Competitor

Consumer

Resource based

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

LSM is an acronym for

Living Standards Measure

Level of Social Media

Long Service Marketing

Living for Social Media

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