Marketing Communication

Marketing Communication

University

10 Qs

quiz-placeholder

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Marketing Communication

Marketing Communication

Assessment

Quiz

Other

University

Practice Problem

Hard

Created by

Siti Mustafa

Used 133+ times

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10 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which is not main promotional tool?

Marketing mix

Sales promotion

Advertising

Public Relations

2.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

The use of short-term incentives to encourage the purchase or sale of a product is called

Advertising

Personal selling

Public relations

Sales promotion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

News releases are examples of

Advertising

Publicity

Sales Promotion

none of the above

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Public relations involves

Publicity

press release

product design

personnel involvement in local events

5.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

___________ is the process of coordinating the various promotional elements & other marketing activities

6.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

__________ refers to the total number of different people or households exposed, at least once, to a medium during a given period.

7.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

_________ refers to average number of times that those customers will be exposed to the message.

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