Marketing - Final

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

• MARKETING PLAN

• MARKET RESEARCH

• MARKETING STRATEGY

• PRODUCT TESTING

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

• ADVERTISING TESTING

• BRAND AWARENESS AND REACH

• MARKET SEGMENTATION

• PRODUCT TESTING

Define Promotion

• Any from of communication a business or organization uses to inform, persuade, or remind.
• The number of different product lines a manufactures or sells
• The process of creating, growing, and manufacturing

What does the owner of a miniature golf business provide her customers with?

• A service

• A promotion

• A good

• An exchange

Deciding how much to charge for goods and services.

• Marketing
• Goods
• Pricing
• Selling

Deciding on how goods get into customers’ hands.

• Selling
• Distribution
• Pricing
• Product service management

Tangible products that we use to satisfy our wants and needs

• Goods
• Services
• Marketing
• Tangible

A catchphrase like "Save money, live better" used to increase brand awareness for a product/company.

• logo
• slogan
• brand
• product

If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.

• price
• supply and demand
• target market
• Marketing mix

THE 4 P's - product, place, promotion, price

• price
• selling
• target market
• Marketing mix