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Marketing - Final

Authored by Maria Soltan

Business

9th - 12th Grade

Used 1+ times

Marketing - Final
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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

MARKETING PLAN

MARKET RESEARCH

MARKETING STRATEGY

PRODUCT TESTING

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

ADVERTISING TESTING

BRAND AWARENESS AND REACH

MARKET SEGMENTATION

PRODUCT TESTING

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define Promotion

Any from of communication a business or organization uses to inform, persuade, or remind.
The number of different product lines a manufactures or sells
The process of creating, growing, and manufacturing

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the owner of a miniature golf business provide her customers with?

A service

A promotion

A good

An exchange

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Deciding how much to charge for goods and services.

Marketing
Goods
Pricing
Selling

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Deciding on how goods get into customers’ hands.

Selling
Distribution
Pricing
Product service management

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Tangible products that we use to satisfy our wants and needs

Goods
Services
Marketing
Tangible

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