Thinking with Curiosity

Why is it important to understand consumer behaviour ?

• to know how consumer behave while deciding to buy a product

• to understand the expectation of the consumers

• it helps company understands what drive a consumer to buy a product

• all of the above

Understanding consumer behaviour is not just important to attract new customers, but also very important to retain existing customers.

• True

• False

Understanding consumer behaviour can also

• decrease profitability

• help companies craft new products

• create more customer complains

• none of the above

Culture and traditions can also influence consumer behavior.

• True

• False

Cultures differ in

• demographics

• language

• values

• all of the above