Recap - EVO 3

What is the aim of printed advertisements?

• Increasing customer traffic

• Sell a product

• Advertise events

• All of the above

A brochure is ____________________________ for advertising.

• an informative paper document

• an informative interactive document

• a face to face method

• None of the above

_____________________ is a form of protection provided by the law for intellectual property.

• Copyright

• Photocopy

• Public domain

• All of the above

The ______________________ mix consists of advertising, personal selling and sales.

• promotional

• reception

• sales

• marketing

The advantages of personal selling are:

• High customer attention

• Expensive

• High cost

• Persuasive impact

_________________refers to all activities that lead to the selling of goods and services.

• Marketing

• Accounting

• Sales

• Promotion