A quiz to test what you have learnt today!

“The purposeful use of communication by an organisation to fulfil its mission” This is a definition by?

• Paul

• Dudo & Kahlor

• Connoly-Ahern

• Hallahan, Holtzhausen, Van Ruler, Vercic, and Sriramesh

How many definitions of strategic communication stated in the slides?

• 2

• 4

• 3

• 1

The slides describe three types of communication systems: interactional, transactional and linear.

• True

• False

Sender and receiver change roles happened in?

• Interactional

• Transactional

• Linear

Every action, image and word send a message. This phrase refers to

• Understanding

• Pervasive

• Leadership Driven

• Credible

Integrated and coordinated, vertically and horizontally. This phrase refers to

• Pervasive

• Unity of effort

• Dialogue

• Continuos

Actions to achieve specific outcomes in pursuit of a well-articulated end state. This phrase refers to

• Credible

• Responsive

• Result-based

• Pervasive

What are the challenges of Strategic Communication that involved key principle leadership?

• Falling trust in organizations

• Digital communications trends

• Use of jargon in communications

What are the opportunities to grab in Strategic Communications that involved globalization?

• To reach the audience with trendy tools.

• Opportunities to reach the global market.

• To receive feedback.

New channels of communications and the nature of strategic communications are the future of Strategic Communications.

• True

• False