Direct marketing

Which of the following defines marketing?

• Selling the products to customers

• Selling the products to customers and persuade them to buy again

• Communicating and delivering value to consumers

• Selling the products on profit

Customized offering and production are the characteristics of _______.

• Mass marketing

• Traditional marketing

• One-to-one marketing

• Internet marketing

_______ is a form of marketing that attempts to send its messages directly to consumers, without the use of intervening mass media.

• Mass marketing

• Internet marketing

• Direct marketing

• Advertising

Which of the following is an example of direct marketing?

• Sending an SMS to consumers

• Teleshopping on Naaptol

• Email marketing

• All of the above

• None of the above

Which of the following is not marketing mix?

• Product

• Place

• Price

• Public relations

E-marketing and online marketing is an example of _____ type of marketing.

• Traditional

• Mass

• Modern

• None of the above