Marketing and Advertising

What is marketing?

• The action or business of promoting and selling products or services.

• Putting out commercials

• Getting consumers to like your product

• Selling your product

Why do we market?

(Click all correct answers)

• It helps get your product or service known

• It keeps you updated with current trends

• Can help you gain a competitive advantage

• Uh... cookie nom nom?

Fill in the blank:

There are ____ steps to marketing

Review: What could lead to a higher price for a product?

• Low supply, high demand

• High supply, low demand

• High supply, high demand

• Low supply, low demand

The mission of a company is __________

( Choose all correct answers)

• May the Force be with you

• It is the goal of the company, and what makes it different from others

• What the company tries to achieve over time.

What is Situational Analysis?

• Evaluation of Internal and External Factors and Using SWOT/PEST Analysis

• Analyzing your hunger for ice cream right now.

• Analyzing your surrounding

• Analyzing Financials

Which company uses this logo?

• McDonalds

• Wimpy

• Tesco

• Asda

Review: Traditional, Command, Mixed and Market Economies are different types of economic systems.

• True

• False

Which of the following is NOT included in a demographic?

• Age

• Gender

• Income

• Job

• Thinking Process

What are the 4 P's of marketing?

(Choose all that apply)

• Product

• Price

• Place

• Promotion

• Personality