AS Level Business Studies
Authored by eka yusmana
Business
12th Grade
Used 180+ times
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9 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
define extension strategies
planning marketing mix decisions
marketing plans to extend the maturity stage of the product
giving each customer the products and services they have indicated
build customers loyalty
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
measurable features of a product that can be easily compared with other products
brand
product
intangible attributes of product
tangible attributes of product
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
identify benefits of effective USP
opportunities to charge higher price
higher sales than undifferentiated products
products considered to be important to customers
free publicity from business media reporting on the USP
4.
OPEN ENDED QUESTION
2 mins • Ungraded
briefly explain the term market share
Evaluate responses using AI:
OFF
5.
OPEN ENDED QUESTION
2 mins • Ungraded
define price elasticity of demand
Evaluate responses using AI:
OFF
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
factors that determine product elasticity. choose 3
whether it's a new or existing products
how many similar competing products or brands
how necessary the product is
business and marketing objectives
the level of customers loyalty
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
define full-cost pricing
setting prices based on the variable costs of making a product inotder to make a contribution towards fixed costs and profit
base its price upon the price set by its competitors
setting a price by calculating a unit cost for the product (allocate fixed and variable cost)
setting a price that will give a required rate of return at a certain level of output/sales
adding a fixed mark-up for profit to the unit price of a product
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