SMM Unit 1 and 2

Which one of the following is an example of need for a teenager?

• Oxygen

• Handphone

• Bubble Tea

• Online game

Which one of the following is the MOST appropriate target audience for ABC Bookstore?

• Anyone who loves to read

• Anyone who loves to play toys

• Anyone who loves to do shopping

• Anyone who love to shop for stationeries

Which one of the following shows the factors to consider when selecting a target audience?

• age, gender, health status

• age, education status, interest

• age, income range, appearance

• age, interest, appearance

Which one of the following shows the Marketing Mix?

• Price, Props, Place, Plan

• Product, Place, Plan, Price

• Product, Price, Promotion, Plan

• Product, Price, Place, Promotion

Which one of the following BEST reflects an example of digital marketing campaign?

• Pay per click

• Free samples

• Buy one get one free

• Gift with purchase

The following are Social Media platforms except

• Tik Tok

• Youtube

• Linkedin

• Google Analytics

The following are examples of Paid Media Advertising except

• billboards

• radio

• e-mail marketing

• brochures

Ryan Toys Review is an example of

• E-mail marketing

• Video marketing

• Affiliate marketing

• Traditional marketing

Which of the following are metrics used to measure how engaged the target audience are to a campaign?

• Likes, Comments, Traffic

• Likes, Shares, Traffic

• Likes, Shares, Comments

• Likes, Comments, Traffic

" I am lovin it" is an example of McDonald's brand

• image

• logo

• popularity

• tagline