Sport Marketing & Markets

Which of the following statements define sports marketing the best?

• “The application of general marketing practices, &

  the marketing of other products.”

• “The process of planning how a sports brand is positioned & how the delivery of its products/ services are to be implemented in order to establish a relationship between a sports brand & its consumers.”

Name the 4 traditional aspects of the Marketing Mix (4P's):

• Product

• Practice

• Place

• Price

• Promotion

Name the 2 aspects of the marketing mix unique to Sports Marketing.

• Service

• Promotion

• Price

• Sponsorship

• Practice

What is the structure of Sports Marketing?

• Philosophy, Processes, Practice, & Products.

• Philosophy, Marketing, Principles, & Actions.

• Philosophy, Processes, Principles, & Tools.

Name the 3 Sectors of Sport.

• Government Sport Sector.

• Corporate Sport Sector.

• Operational Sport Sector.

• Non-profit Sport Sector.

Name 2 Sport Features below.

• Identifying Competition.

• Product Integrity.

• Emotion & Passion.

• Product & Brand Loyalty.

Which Special Feature of Sport describes the following statement the best.

"The unpredictability of results from sports matches/ events".

• Variable Quality.

• Blind Optimism.

• Product & Brand Loyalty.

• Identification.

Which statement of the Special Features of Sport describes "Identification" the best.

• "Supporters may wear the same club ‘uniforms’, colours and sport clothing brands as their heroes."

• "From a spectator’s perspective, the sport experience is better experienced when unpredictable."

• "Sports organisations rely on the health of their competitors for their own success."

The 3 sectors of sport are congruent and affect each other.

• True.

• False.

Pick the 2 Industries directly involved in sport from the list below.

• The Department of Water and Sewerage Works.

• Researchers, & consultants.

• Media.

• Home construction.