Sport Marketing & Markets
Authored by Tiaan Fourie
Science, Business, Education
University
Used 26+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following statements define sports marketing the best?
“The application of general marketing practices, &
the marketing of other products.”
“The process of planning how a sports brand is positioned & how the delivery of its products/ services are to be implemented in order to establish a relationship between a sports brand & its consumers.”
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Name the 4 traditional aspects of the Marketing Mix (4P's):
Product
Practice
Place
Price
Promotion
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Name the 2 aspects of the marketing mix unique to Sports Marketing.
Service
Promotion
Price
Sponsorship
Practice
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the structure of Sports Marketing?
Philosophy, Processes, Practice, & Products.
Philosophy, Marketing, Principles, & Actions.
Philosophy, Processes, Principles, & Tools.
5.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Name the 3 Sectors of Sport.
Government Sport Sector.
Corporate Sport Sector.
Operational Sport Sector.
Non-profit Sport Sector.
6.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Name 2 Sport Features below.
Identifying Competition.
Product Integrity.
Emotion & Passion.
Product & Brand Loyalty.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which Special Feature of Sport describes the following statement the best.
"The unpredictability of results from sports matches/ events".
Variable Quality.
Blind Optimism.
Product & Brand Loyalty.
Identification.
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