Final Examination

Advertising is a non-paid form of non-personal communication of information about goods, services, ideas, or institutions using the mass media of communication with the intention to sell or secure favourable consideration.

• True

• False

Print media include newspapers, and television, and radio programs.

• True

• False

Transit media utilize private utility vehicles on defined routes for interior, exterior advertisements.

• True

• False

Advertisements identifying the brand of the item for patronage is known as promotional advertisements.

• True

• False

The advertiser is called the client, an account, or a sponsor.

• True

• False

Media Department translates the words into pictures.

• True

• False

Radio advertisements may be delivered live or pre-recorded.

• True

• False

Make the advertisement unique with its tagline or slogan, music, sound, or voices.

• True

• False

Testimonial advertisement uses an unknown celebrity who is believable or a satisfied customer.

• True

• False

A slice-of-life advertisement is a play that portrays a real-life situation.

• True

• False