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Business Strategy

Authored by Kevin Fraser

Professional Development

University

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Business Strategy
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a support activity?

inbound logistics

customer service

technology development

operations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The resource-based view (RBV) of the firm combines the following perspectives:

the primary and support activities of the firm.

the interrelationships among the primary activities of the firm and corporate management.

the internal analysis of the firm and the external analysis of the industry and competitive environment.

the industry and the competitive environment.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Mass customization permits companies to manufacture unique products in relatively ________ quantities at ________ costs.

large; higher

large; lower

small; higher

small; lower

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

________ tracks the evolution of environmental trends, sequences of events, or streams of activities.

Environmental scanning

Environmental monitoring

Environmental surveying

Competitive intelligence

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not an input process to develop forecasts?

environmental scanning

competitor intelligence

stakeholder management

environmental monitoring

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A change in MTBF affects what?

Inventory

Positioning

material cost

project management

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market segment places the most importance on reliability?

Traditional

Performance

Low End

Size

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