Business Studies Marketing Recap

"By producing at a large scale, profit can be maximized, reducing the average cost of production "

Which marketing philosophy does this statement best describe?

• Selling concept

• Production concept

• Marketing concept

• Product concept

Which of the following is true?

• Every selling activity is marketing

• Every marketing activity is selling

• Both a) and b)

• None of these

Development of products for the satisfaction of the target market is

• Societal marketing concept

• Product concept

• Marketing concept

• Production concept

All selling activities are directed towards

• Customer satisfaction

• Develop product strategies as per customer needs

• Maximizing profits through increasing sales

• None of these

The term ‘market’ may be understood in which of the following contexts?

• Geographical area covered

• Type of buyers

• Quantity of goods transacted

• All of the above

Which of the following can be marketed?

• Red Cross society persuading to donate blood.

• Wedding planning services

• Kerala Tourism persuading people to visit Kerala for health tourism

• Bulb

• Hindustan Lever

Marketing is called a (a)   process because it involves the interaction of buyers and sellers.

Which of the following are marketing management philosophies?

• Distribution concept

• Direct marketing concept

• Sales concept

• Societal marketing concept

The factory is the starting point for the Selling concept

• True

• False

The main focus of the societal concept

• customer satisfaction

• product market

• social welfare

• modern marketing