SOCIAL Marketing

___________ is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action.

• Positioning

• Marketing Mix

• Segmentation

• Marketing Plan

• Monitoring

A ___________ includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion.

• Positioning

• Marketing Mix

• Segmentation

• Marketing Plan

• Monitoring

______________ is a form of marketing that presents the benefits of your product to a particular target audience. Through market research and focus groups, marketers can determine which audience to target based on favorable responses to the product.

• Positioning

• Marketing Mix

• Segmentation

• Marketing Plan

• Monitoring

______________ is an operational document that outlines an advertising strategy that an organization will implement to generate leads and reach its target market.

• Positioning

• Marketing Mix

• Segmentation

• Marketing Plan

• Monitoring

______________ refers to a selection group of potential customers to whom a company wants to sell its products and services. This group also includes specific customers to whom a company directs its marketing efforts

• Positioning

• Marketing Mix

• Segmentation

• Marketing Plan

• Targeting

______________ includes advertising, public relations, and promotional strategy.

The goal of ______________ a product is to reveal to consumers why they need it and why they should pay a certain price for it.

• Positioning

• Promotion

• Segmentation

• Marketing Plan

• Targeting