Advertising gender stereotypes and assumptions

What is this advertisement an example of?

• gender stereotypes

• advertising Australia

• how to fish

Stereotypes in advertisements rely on

• FOMO

• categorizing groups to say that everyone in them looks and acts the same way.

• feel good moments

The following advertisement is an example of

• feel good moments

• diversity in advertising

• both answers are correct

When advertisements are inclusive they

• include everyone

• they target a larger audience making them more effective

• they exclude certain groups

The follow advertisement is an example of inclusive advertising

• True

• False

What assumption is this advertisment making?

• That girls can be receptionists not dentists

• That girls have great teeth

• Girls want to dentists

How would disability groups feel towards Tommy Hilfger after seeing this advertisement?

• Included, represented and respected

• under represented

• challenged

This advertisement is an example of aiming to dispel stereotypes in advertising

• True

• False