Marketing Basics

the action or business of promoting and selling products or services, including market research and advertising

• Market

• Sales

• Marketing

• Human Resources

a clearly defined group of consumers for a specific product or service

• demographic

• market

• retailing

• business

What are the three main roles of marketing?

• Identify Customers

• Help Customers

• Retain Customers

• Satisfy Customers

all of the businesses that a product passes through to reach the consumer

• Channel Management

• Marketing Planning

• Marketing Information Management

• Transportation

What is the difference between wholesalers and retailers?

• Retailers usually have more employees

• Wholesalers have better marketing strategies

• Wholesalers sell large quantities at lower prices

• Retailers sell large quantities at higher prices

A set of procedures and methods used to collect and analyze, distribute, and store information needed by business managers to make decisions.

• Data Analysis

• Marketing Information Management

• The 4 P's of Marketing

• Target Market

Customer demand in Sports & Entertainment marketing directly affects the _______

designing, developing, maintaining, improving and acquiring products and services to meet customer needs and wants

• Customer Service

• Marketing Operations

• Product Service Management

• Market Research

using advertising and other forms of communication to distribute information about products and services to achieve a desired outcome refers to _____________

_________ is any direct and personal communication with customers to assess and satisfy their needs.