Distribution and Channel Marketing

Marketing channels provide a more narrow focus within the supply chain.

• True

• False

These statement are true, except

• Marketing channels emphasize a stronger market view of the customer expectations

• Marketing Channel is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.

• Marketing channel begins with raw materials and delves deeply into production processes and inventory management

• A marketer is more likely to balance the merits of a channel partner against the value offered to the customer.

These are marketing channel functions, except

• Maximizing customer value

• Providing contact efficiency

• Specialization and division labor

• Overcoming discrepancies

The functions of channel marketing are stated below, except:

• Discrepancy of Quality

• Temporal Discrepancy

• Discrepancy of Assortment

• Spatial Discrepancy

These organization are intermediaries, except:

• Retailer

• Agent

• Manufacturers

• Brokers

These intermediaries take title to goods, except

• Agents

• Wholesalers

• Retailer

The factor is not suggesting type of wholesaling intermediary to use,

• Market characteristics

• Marketing mix strategy

• Product characteristic

• Buyer consideration

A supply chain is more likely to balance the merits of a channel partner against the value offered to the customer.

• True

• False

Marketing channels facilitate the physical flow of goods through the supply chain.

• True

• False

This consideration for a company to determine the location of their plant, except:

• Infrastructure

• Approach the raw material

• Approach the labor

• Approach the market