
Distribution and Channel Marketing
Quiz
•
Business
•
1st - 5th Grade
•
Practice Problem
•
Hard
Anni Rahimah
Used 10+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketing channels provide a more narrow focus within the supply chain.
True
False
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These statement are true, except
Marketing channels emphasize a stronger market view of the customer expectations
Marketing Channel is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.
Marketing channel begins with raw materials and delves deeply into production processes and inventory management
A marketer is more likely to balance the merits of a channel partner against the value offered to the customer.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These are marketing channel functions, except
Maximizing customer value
Providing contact efficiency
Specialization and division labor
Overcoming discrepancies
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The functions of channel marketing are stated below, except:
Discrepancy of Quality
Temporal Discrepancy
Discrepancy of Assortment
Spatial Discrepancy
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These organization are intermediaries, except:
Retailer
Agent
Manufacturers
Brokers
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
These intermediaries take title to goods, except
Agents
Wholesalers
Retailer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The factor is not suggesting type of wholesaling intermediary to use,
Market characteristics
Marketing mix strategy
Product characteristic
Buyer consideration
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