Target Market

What is it called when you divide a market into a smaller more similar market?

• Marketing

• Similar Markets

• Market Segmentation

A target market is defined as...

• Target practice for archery

• A group of people identified as potential buyers

• Demographics

• Psychographics

Which options below describe demographics?

• Hobbies

• Annual Salary

• Location

• Likes/Dislikes

Personal characteristics that make up a target market.

• Behavioral

• Demographics

• Psychographics

• Geographics

Social lifestyles of a target market.

• Psychographics

• Behavioral

• Demographics

• Geographics

Which option below is an example of a psychographics?

• Gender

• Attitudes

• Location

• Customer Loyalty

Segmenting the market based on where people live.

• Behavioral

• Demographics

• Psychographics

• Geographics

Segmenting the market based on product related behavior.

• Behavioral

• Geographics

• Psychographics

• Geographics

Which one is an example of behavioral?

• Annual Income

• Purchasing the same brand of a product consistently

• Where you live

• Hobbies

The target market is a male, 35-45, annual income of $60,000. Which one shows how this target market is described?

• Behavioral

• Demographics

• Geographics

• Psychographics