
Marketing Mix
Authored by Aileen Wall A
Business
8th - 10th Grade
Used 101+ times

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11 questions
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1.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which best describes marketing?
The process of making a product no one has ever come up with and bringing it straight to sale
The process of identifying and satisfying customer needs and wants while making a profit
The process of identifying customer wants while making a profit
Making a product and bringing it straight to sale
2.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Tick the boxes that are market segments
Age
Location
Promotion
Income
Hair and eye colour
3.
FILL IN THE BLANK QUESTION
2 mins • 1 pt
A _______ is the group of people to whom a business aims to sell its products or services
4.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Which of the following best describes a product life cycle?
Introduction, Maturity, Growth, Saturation, Decline
Growth, Introduction, Maturity, Decline, Saturation
Introduction, Growth, Maturity, Saturation, Decline
Introduction, Growth, Maturity, Decline, Saturation
5.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
In the channels of distribution what does A and B represent?
Department store and supermarket
Retailer and shop
Franchise and chain store
Retailer and consumer
6.
MULTIPLE SELECT QUESTION
2 mins • 1 pt
Tick which of the following are the 4 P of marketing mix?
Place
Promotion
Price
Product
Public Relations
7.
MULTIPLE CHOICE QUESTION
2 mins • 1 pt
Who is the agency that investigates complaints made against adverts that are misleading or false?
Irish Advertising Agencies and Companies Ireland (IAAC)
Advertising Standards Authority of Ireland (ASAI)
Institute of Advertsising Practitioners Ireland (IAPI)
Irish Film and Television Network (IFTN)
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