Marketing Mix

Which best describes marketing?

• The process of making a product no one has ever come up with and bringing it straight to sale

• The process of identifying and satisfying customer needs and wants while making a profit

• The process of identifying customer wants while making a profit

• Making a product and bringing it straight to sale

Tick the boxes that are market segments

• Age

• Location

• Promotion

• Income

• Hair and eye colour

A _______ is the group of people to whom a business aims to sell its products or services

Which of the following best describes a product life cycle?

• Introduction, Maturity, Growth, Saturation, Decline

• Growth, Introduction, Maturity, Decline, Saturation

• Introduction, Growth, Maturity, Saturation, Decline

• Introduction, Growth, Maturity, Decline, Saturation

In the channels of distribution what does A and B represent?

• Department store and supermarket

• Retailer and shop

• Franchise and chain store

• Retailer and consumer

Tick which of the following are the 4 P of marketing mix?

• Place

• Promotion

• Price

• Product

• Public Relations

Who is the agency that investigates complaints made against adverts that are misleading or false?

• Irish Advertising Agencies and Companies Ireland (IAAC)

• Advertising Standards Authority of Ireland (ASAI)

• Institute of Advertsising Practitioners Ireland (IAPI)

• Irish Film and Television Network (IFTN)

What does AIDA stand for?

A ______________

I ______________

D _____________

A______________

Which of the following are part of the promotion mix?

• Celebrity endorsement

• Loss Leaders

• Product placement

• Social Media

• Public Relations

Which of the following are examples of pricing strategies?

• Cost-Plus pricing

• Loss Leader pricing

• Introduction pricing

• Premium pricing