QUICK QUIZ (CHAPTER 3)

The____________________of the organization is made up of distinct energies in its recent environment that involves its ability to operate productivity in its preferred markets.

• Macro environment

• Micro environment

• Internal Environment

"While developing plans marketing manager of an organization takes various bodies into account, i.e. Top management, research and development, finance, manufacturing, sales promotion, purchasing, advertisement departments etc. Environmental energies are dynamic, and any variation in them brings, threats and opportunities, uncertainties for the marketers"

This statement is refer to_____________________?

• Micro Environment

• Macro Environment

• Internal Environment

Marketers must pay careful attention to trends affecting purchasing power, because they can have a strong impact on business.

• Economic environment

• Political environment

• socio environment

• Technological environment

Milk, diapers, school supplies, and toys would be important products in Indonesia while Japan’s population would consume more adult products. This is example of________________

• Economic environment

• Political environment

• Demographic environment

• Technological environment

People absorb, almost unconsciously, a worldview that defines their relationships to themselves, to others, to organizations, to society, to nature, and to the universe. This refer to_______________.

• Economic environment

• Political environment

• Socio-cultural environment

• Technological environment

In _______________environment, marketers require to be aware of risk and opportunities with the subsequent trends such as raw material shortage and raised cost pf energy.

• Economic

• Political

• Socio-cultural

• Natural

The marketer should monitor the following trends in technology EXCEPT?

• Unlimited opportunities for innovation

• Charge businesses with the social costs created by their products or production processes.

• Varying R&D budgets

• Increased regulation of technological change

Sometimes these laws create new business opportunities. Below is the business legislation intended to EXCEPT?

• Unlimited opportunities for innovation

• Protect consumers from unfair business practices,

• Protect companies from unfair competition

• Charge businesses with the social costs created by their products or production processes.

Even clones of fast-food restaurants exist refer to__________________?

• Consumer protection

• Legislation

• Counterfeited

• Business practices

What is PESTEL used for?

• A type of marketing strategy that focuses on building loyalty, skill, and engagement with your employees by “selling” your product and vision to them.

• The factors or elements in a firm's immediate environment which affect its performance and decision-making

• A framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry.

• A method through which an organisation differentiates itself from its competition by focusing on its strengths to provide better service and value to its customers