1.2 Eco part C

Advertising is an example of a...

• Price Marketing Strategy
• Non-Price Marketing Strategy

Discounts is an example of a...

• Price Marketing Strategy
• Non-Price Marketing Strategy

A 'combo deal' is a form of the price marketing strategy known 'discounts'

• False
• True

The positive consequence of Advertising is...

• More affordable to eat out for meals, increasing household 'enjoyment' of going out and spending time as a family, improving the social well-being of society

• More money is being collected by advertising companies, this is paid as wages to employees, this then creates a circular flow effect

The negative consequence of Discounts is...

• Households will consume more of the products, this will make them unhealthy, causing society to have to pay more for public health

• Households get the perception that products are affordable, causing them to buy more, leading to consumers not having enough for household necessities

Regular Low Prices is an example of what kind of marketing strategy?

• Price
• Non-Price

Quality Goods and Services is a commercial goal

• True
• False

What does this percentage pie graph show?

• Market share of fast food brands globally

• How many fast food businesses there are

• The number of fast food combos sold around the world

• Market share of fast food brands in NZ

Deals from the app which make products cheaper is an example of what?

• Price marketing strategies

• Non-Price marketing strategies

A Big Mac combo is an example of what type of price marketing strategy?

• Extra for the same price

• Loss leader

• App deals

• Discounts