What is Marketing

1. What is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large?

• a. Selling

• b. Promotionquestionnaire

• c. Marketing

• d. Advertisingsurvey

Below are core concepts of marketing EXCEPT

• Products

• Needs

• Market

• Mall

• Transaction

Consumers satisfy their needs and wants by using _____________ offered by companies.

• supplier

• products and services

• customer services

• phone calls

Which of the following is the most complete definition of marketing?

• A set of activities done to maximize profits

• A set of activities done by an organization to satisfy its customers and meet internal goals

• A set of activities done to find new markets to meet customer needs

• A set of activities done to grow an organization's customer base

Which of the following marketing variables is concerned with design, quality, and packaging?

• promotion

• place

• product

• price

What is the philosophy that businesses should analyze the NEEDS of their CUSTOMERS and then make DECISIONS to SATISFY those needs, better than the COMPETITION.

• The Marketing Concept

• Marketing Mix

• The Marketing Functions

• Marketing Information Management

What’s the most important part of Marketing?

• The Customer

• The Product

• Profit

• Sales

What is the Marketing Mix?

• A mixed group of different markets

• One or more specific groups of potential customers

• Interrelated activities that must work together to get goods and services from producers to consumers

• Price, Product, Promotion and Place

A physical thing (a good), or a service

• Price

• Product

• Promotion

• Place (Distribution)

It is the amount a customer must pay to acquire a product

• Price

• Product

• Promotion

• Place (Distribution)