sports media chapter 5

Participants is the individuals who are involved or play – such as a sport event

• True

• False

Spectators is a person who are participate and observe a sport event

• True

• False

Below is the type of consumers in sports EXCEPT

• Affective

• Behavioral

• Participation

• Cognitive

_____________________ definitely committed to sports and it is a major part of their life style

• Affective involvement

• Behavioral involvement

• Cognitive involvement

Which one below is sports consumer

• fan and buyers

• athlete and fan

• coach and buyers

• athlete and buyers

Which one below is true about sports product

• activities offered through package to the consumer

• feelings that a consumer has towards an activity sports

• acquisition of information and knowledge about a sports

The media can put pressure on the organizers of sporting competition to make the viewing experience better for TV audience. This statement refers to_________________

• Attention

• Demands

• Coaching aid-

"For matches that are shown on tv, ticket sales often drop" This statement refers to ____________________

• Lack of attendant

• Bias

• Overload

"Media companies pay for the rights to show sporting events. Also shown on the tv generate more sponsorship".

This statement refers to _________________________

• Education

• Money

• Role models-

Which one below is negative media impact to sports related behavior.

• Complex buying behavior

• Gambling on sports

• Risk communication