7 Marketing Functions

Which marketing function can remind customers of items that they want to purchase?

• Promotion

• Product/Service Management

• Financing

• Pricing

Which of the following marketing functions enables businesses to have their products in the right place at the right time:

• Risk management

• Promotion

• Selling

• Channel management

Which function of marketing determines how much gross profit a business will make on a good or service?

• Risk management

• Channel management

• Pricing

• Promotion

The marketing function that includes creating strategies to attract the target customer to a business is

• pricing

• marketing -information management

• market planning

• channel management

The marketing function which involves the matching and satisfying of customer wants and needs with available goods or services is

• selling

• market research

• prospecting

• purchasing

Identify the marketing function illustrated in the following situation: Martha wants a winter coat and sees a style she likes in a magazine advertisement.

• selling

• promotion

• pricing

• purchasing

The marketing function that is responsible for the flow of goods or services from the producer to the customer is

• purchasing

• product/service management

• selling

• channel management

Identify the marketing function in the following situation: While shopping at the mall, Susan is asked her opinion of different brands of shampoo.

• promotion

• marketing-information management

• behavioral segmentation

• Specialty advertising

Which marketing function involves determining where products will be sold?

• Channel Management

• Servicing

• Promotion

• Selling

Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• purchasing

• pricing

• planning

• promotion