Basic of Marketing

Good marketing is no accident, but a result of careful planning and ________.

• execution

• selling

• strategies

• research

Marketing management is ________.

• managing the marketing process

• monitoring the profitability of the company’s products and services

• the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

• developing marketing strategies to move the company forward

Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?

• An image

• A service

• A good

• An idea

Marketers often use the term ________ to cover various groupings of customers.

• people

• buying power

• demographic segment

• market

The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products.

• production

• selling

• marketing

• holistic marketing

The buying process starts when the buyer recognizes a _________.

• Product

• an advertisement for the product

• a salesperson from a previous visit

• problem or need

If actual performance exceeds the expected performance of the product, Then customer is ___________________

• Satisfied

• Dissatisfied

• Delighted

• Neutral

Bread and milk are which kind of products?

• Specialty Products

• Convenience products

• Shopping products

• Unsought products

Adding new features to a product is advocated by which of the approaches?

• Product Approach

• Production Approach

• Marketing Approach

• Selling Approach

One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.

• To make products easily visible and available

• To promote sales of products

• To differentiate their products from those of competitors

• To do marketing surveys