Mobile Marketing -iCEV-Vocabulary

machine-readable codes used to transmit information to consumers; consists

of an array of black and white squares which can be read by the camera on a

smartphone

• Push Notification

• Quick Response (QR) Codes

• Location-based Services (LBS)

• None of th above

allows an application to notify a user of new messages or events, even when the user is not actively using the app

• Push Notification

• QR

• LBS

• Multimedia Message Service (MMS)

downloadable or Internet-based computer game which in some way advertises a brand-name product, service or company during the game

• Opt-Out

• Opt-In

• Mobile Advergaming

• Short Message Service (SMS)

marketing which takes place via mobile devices; makes use of mobile features to create marketing campaigns based on a customer’s preference

• Location-based Services (LBS)

• Tablets

• Smartphones

• Mobile Marketing

cellular phone which performs many of the functions of a computer

• Mobile Marketing

• Smartphones

• Tablets

• All of the Above

computers which accept input directly from the LCD screen rather than a keyboard or mouse

• Tablets

• Smartphones

• Mobile Advergaming

• Push Notification

allows for short text messages to be sent from one cell phone to another; does not exceed 160 characters

• Short Message Service (SMS)

• Multimedia Message Service (MMS)

• Quick Response (QR) Codes

• Location-based Services (LBS)

allows for photos to be sent via text message and is used to send texts containing more than 160 characters; sometimes requires mobile web to receive messages

• Mobile Advergaming

• Quick Response (QR) Codes

• Short Message Service (SMS)

• Multimedia Message Service (MMS)

where an existing customer chooses to no longer receive electronic communications from an offer

• Push Notification

• Opt-In

• Opt-Out

• Quick Response (QR) Codes

software application for an IP-capable mobile device which requires knowledge about where the mobile device is located

• Location-based Services (LBS)

• Push Notification

• Quick Response (QR) Codes

• Opt-Out