Ethos:

• Refers to emotions

• Refers to credibility, character, and ethics

• Refers to logic

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Ethos also refers to...

• ...the audience's sense of right and wrong.

• ...the audience's emotional connection to the speaker.

• ...the audience's appreciation for logical processes.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Ethos can reference the following ideas:

• Religion

• Morality

• Logical fallacies

• Patriotism

• Experience and knowledge

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

When considering a speaker's ethos, ...

• ...context and audience perception is key.

• ...his or her use of anecdotes is key.

• ...his or her use of "if...then" statements is key.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

A certified nutritionist would have ethos when speaking at a health food convention.

• True

• False

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Appropriate diction and tone for the correct audience, context, and purpose is a strategy of ethos.

• True

• False

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which strategy applies to ethos and logos?

• Loaded language

• Testimonial

• Bandwagon

• Expert testimony

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Which argument refers to patriotism (ethos)?

• As it says in the Bible, treat others as you would like to be treated.

• If you love your country, you should vote "yes!"

• Our hospital's leading surgeon recommends that you undergo the procedure.

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

Experience, authority, and credible sources are strategies of ethos.

• True

• False

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5

If the author of a work is an expert in the field, he or she is appealing not only to logic, but is also establishing credibility with the audience.

• True

• False

Tags

CCSS.RI.11-12.5

CCSS.RI.9-10.5