Unit #2 Marketing Concepts

What does marketing help a business do?

• Create product

• Connect the business to their customers

• Name the business

• Design the package

Which of the following is an example of a service?

• Jewelry

• Markers

• DVD

• House Cleaning

Providing customers with goods and services they want to buy is which marketing function?

• Research

• Pricing

• Financing

• Selling

The Finish Line asks their customers to go online to take a survey about the service they received while making their recent shoe purchase. Which marketing function is Finish Line implementing?

• Product Planning

• Distribution

• Market Information Management

• Promotion

All potential customers who share the ability and willingness to buy a product are know as a ________________.

• Buyer

• Business

• Market

• Group

Which of the following are included as internal factors in a SWOT analysis?

• Strengths and Opportunities

• Weaknesses and Threat

• Opportunities and Threats

• Strengths and Weaknesses

Which of the following is NOT part of the Marketing Mix?

• Product

• Price

• Personnel

• Place

Nike has control of 45% of the athletic sports apparel market. What is their percentage of the market called?

• Market profit

• Market share

• Market control

• Market power

What does the owner of a miniature golf course provide their customers with?

• A promotion

• A service

• A good

• An exchange

What is a target market?

• A group of people who have enough money to buy a product

• A business-to-business market

• A group with specific characteristics who are most likely to become customers

• A company's share of the total market