Module 2 DISTMAN

Channel design refers to decisions involving the development of...

• single or multiple channels

• new or existing channels

• initial and final channels

• small and large channels

All engage in distribution channels design EXCEPT

• Manufacturers

• Retailers

• Wholesalers

• Logistics

All are channel design decision phases EXCEPT

• Recognizing the need for a channel design

• Setting and coordinating distribution objectives

• Developing logistics capabilities

• Specifying the distribution tasks

When we have a strategic emphasis on freshness, we are talking about this product-related factor

• bulk

• perishability

• size

• value

These are limitations to developing alternative channel structures EXCEPT

• Particular industry practices

• nature and size of the market

• availability of intermediaries

• none of the above

It refers to the number of intermediaries at each level of the marketing channel

• Intensity

• Variety

• Value

• Amount

All are channel structure variables EXCEPT

• Behavioral

• Company

• Political

• Environmental

It is the number of buying units per unit of land area

• Market geography

• Market volume

• Market density

• Market share

Availability of intermediaries influences channel structure

• True

• False

Which is NOT an environmental variable?

• Competitive

• Economic

• Geographic

• Legal