Who wants to be a Bidder?

Who wants to be a Bidder?

University

10 Qs

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Who wants to be a Bidder?

Who wants to be a Bidder?

Assessment

Quiz

Specialty

University

Practice Problem

Hard

Created by

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

"Hệ sinh thái" của Display Advertising bao gồm:

Direct Buy, Ad Exchange, Ad Network, Advertiser, ATD

Ad Network, Publisher, Ad Exchange, Buyer, SSP, ATD

Direct Buy, Ad Exchange, Publisher, Advertiser, ATD, Agencies

Direct Buy, Ad Network, Ad Exchange, DSP, ATD, SSP

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Những Targeting CẦN CÓ khi tạo chiến dịch trên bidding platform:

Demographic, Interest, Behavior, Device

Demographic, Device

Device, Interest, Behavior

Interest, Audience, Device, Demographic

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Display Advertising chính là Programmatic Advertising?

True

False

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Bidding Model của Tik Tok là gì?

oCPM, CPC

CPC, CPI

CPM, CPC, CPI

CPI, CPA

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Đâu là "tiền tệ chung" của các Programmatic Platform?

CPI

CPM

CPC

CPA

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Apple Search sẽ quảng cáo đến "warm" user, từ đó dễ dàng ra tăng tỷ lệ chuyển đổi từ Click -> Install

True

False

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Media Image

Tại sao các Bidding Platform cần thời gian để có performance tốt?

Cần có thời gian để testing để tìm ra creative và placement mang lại performance tốt.

Hầu hết các Bidding Platform đều chạy oCPM/CPC nên sẽ cần thời gian để tối ưu từng chỉ số.

Để thu thập được nhiều User Data phục vụ cho những campaign chuyển đổi, Retargeting/Remarketing.

Cả 3 phương án trên.

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