Quiz 2 Sports & Marketing Review

___________ is an idea that organizations need to satisfy their customers while also trying to reach their organization’s goals.

• Sports

• Marketing Concept

• Entertainment

• Sales

_________ is a person who utilizes, views, participates, studies, visits and/or collects your product.

• Consumer

• Employees

• Marketing Manager

• Salesperson

_________ is a systematical pyramid that display's human's motivation to fulfill basic needs before they can then seek psychological self-fulfillment.

• Maslow's Hierarchy of Needs

• Sports pyramid

• Target Market

• Sales chart

_________ are statistics that describe a population in terms of personal characteristics such as gender, race, religion, and income.

• Demographics

• Geographic profile

• Psychographics

• Product benefits

_________ are attitudes or opinions that a consumer has toward a product/service.

• Demographics

• Geographic profile

• Psychographics

• Product benefits

_________ is an extremely large data set that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

• Big data

• File

• Folder

• Shared drive

Which of the following do customer's believe leads to excellent customer service?

• Ability to analyze the customer’s needs

• Friendliness

• Good knowledge of the products and industry

• All the above

__________ is an example of a media-based good.

• Football

• TV show

• Video Game

• Zoo

__________ is an example of a media-based service.

• Football

• Netflix

• PS5

• Bronx Zoo

__________ is an example of a recreation-based entertainment service.

• Football

• Netflix

• PS5

• Bronx Zoo