Audience Terminology Recap

Which best describes pyschographics?

• Where your audience lives

• An audiences personality, interests and lifestyle

• How much your audience earns

• Your audiences age, gender, ethnicity

What best describes the definition of geodemographics?

• Your audiences social income determines their interests

• Your audiences age, gender, ethnicity determine their interests

• Their lifestyle, personality determine their interests

• Where your audiences lives determines their interests

Someone who is from a working class background would be classed in which Social Class Category?

• ABC1

• C2DE

What statement best describes demographics?

• Where an audience lives

• An audiences age, gender, social class and ethnicity

• An audiences personality, lifestyles and hobbies

A Trailer for a new Marvel Film would be aimed at...

• A mainstream audience

• A niche audience

• An alternative audience

An trailer for an independent game would be aimed at

• a niche audience

• an alternative audience

• a mainstream audience

What statement best describes a niche audience?

• A product aimed an alternative target audience?

• A product aimed at a popular target audience?

• A product aimed at a small, specific target audience?

Someone conducting their own research survey is known as what type of research?

• Primary

• Secondary

Collecting research from a website is known as?

• Primary Research?

• Secondary Research?

Research that is detailed

• Qualititative

• Quantitative