IGCSE Business - Grade 10

What do you call a person, business or other organisation which buys goods or services from a business?

• Seller

• Customer

• Employee

• Employer

Customer____________ is when existing customers continually buy products from the same business.

• loyalty

• data

• focus

• relationship

What identifies customer wants and satisfies them profitably?

• Market

• Customer base

• Marketing

• Customer relationship

What do you call a small, usually specialised, segment of a much larger market?

• Mass market

• Supermarket

• Flea market

• NIche market

What do you call it when you divide the whole market into segments by consumer characteristics and then targeting different products to each segment?

• Mass market

• Niche market

• Market

• Market segmentation

A business whose main focus of activity is on the product itself is said to be what?

• Product oriented

• Market oriented

• Target market

• Business oriented

What do you call a group of people who are representative of the target market?

• Focus group

• Random sample

• Interviewee

• Employee

What is the name of the sample when people are selected on the basis of certain characteristics (such as age, gender or income) as a source of information for market research?

• Random

• Online

• Quota

• Primary

What do you call the process of gathering, analysing and interpreting information about a market?

• Market oriented

• Questionnaire

• Random sample

• Market research

A business which carries out market research to find out consumer wants before a product is developed and produced is?

• Over budget

• Product oriented

• Market oriented

• Inefficient