Promotion and Advertising Exam1

Promotion means - 

• any form of communications that is used to persuade people to buy a company's product.
• to move from one place to another
• to promote
• when students advance from one level to the next

Newspapers, TV, radio, magazines, billboards, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

Coupons, contests, rebates, free samples, displays, etc. are examples of...

• Advertising

• Publicity

• Sales Promotion

• Personal Selling

What is the form of advertising in the picture?

• Print
• Broadcast
• Electronic
• None of the above

Sales Promotion is a long-term fix

• True

• False

Billboards are a form of advertising

• True

• False

Which of these is NOT part of the promotional mix?

• Personal Selling

• Advertising

• Public Relations

• Customer Profiles

A target market can be described as the 

• direction the market is headed
• group of customers the business seeks to attract
• way a business draws its customers
• sample of the market

 What are market researchers able to do to determine the situation?

• They can define the problem + see what the opportunities are
• Recognize the alternatives
• Find out what information is needed to resolve the situation
• all of the above

Newspapers and magazines are an example of

• cyber advertising

• print advertising

• specialty advertising