SWOT Analysis

SWOT stands for

Which is NOT what SWOT stands for?

• Strengths

• Weaknesses

• Threat

• Opportunity

• Sugar

Strengths and weaknesses are ______ to the organization.

What is external to the organization?

• Strength

• Weakness

• Opportunity

• Threat

What helps to explain why a company's product is different or better that the competitor's product?

Click on the examples that are strengths in a business.

• Brand name

• rival firms are complacent

• demand for product

• excellent customer service

• out of date technology

_____ are characteristics that place the firm at a disadvantage relative to others.

• Weakness

• Strength

• Opportunity

• Threat

Examples of weakness in SWOT include:

• rival firms are complacent

• introduction of new products

• new strategies are adopted by rival firms

• customers changing needs and tasts

______ are chances to make a greater profit.

• Strengths

• Weakness

• Opportunity

• Threat

Examples of opportunities include:

• Rival firms are complacent

• changing customer needs/wants

• partner with big box retailers

• committed employees