Marketory 2nd Edition

This is where your campaign orchestration occurs. All of your programs, campaigns, and campaign folders (as well as their local assets) live here.

• Database.

• Analytics.

• Marketing Activities.

• Design Studio.

_____________ is a variable that can be used in a variety of assets/functions within Marketo that allow for the automatic insertion of personalized data.

• Channel.

• Token.

• Filter.

• Program.

A web visitor who never filled out a form or left their details on the website is?

• Anonymous visitor.

• Person.

• Visitor.

A _________ is integral element of the overall Marketing Business Plan (MBP) for that specific business area.

• Program.

• Flow.

• Campaign.

• Token.

Below mentioned values are an example for __________

• Tags

• Tokens.

• Codes.

• Channel.

True or False - Traffic Cop Smart Campaign listens for an Asset Interaction with the qualifying criteria:

 Campaign Code must match

•Person must be emailable

•Person must have preference

•Person cannot be an IBMer

• False.

• True.

True or False - Exclusion list group the person who have permission and preference to receive the email from the campaign?

• True.

• False.

________smart campaign listen for the asset interaction, check for the permission and preference and move the qualified person into the respective language nested program based on the Asset locale.

• Email.

• Exclusion.

• Traffic Cop.

• Send Email.

Traffic Cop Smart Campaign is part of ______________

• Remarketing Program.

• Start and Nurture.

• Nurture and Remarketing.

• Start program.

Smart Campaigns in Start Program are ____________

• Triggered.

• Batch.