SWOT Analysis (& Sports Trivia)

"Collecting information about the environment surrounding your business" is called ______________ __________________

"A favorable situation in the environment surrounding your business" is called a/an ____________.

"A marketing strategy that focuses on opportunities that are a good match with the business's strengths" is called

• S-T Strategy

• S-O Strategy

• W-T Strategy

• W-O Strategy

"A marketing strategy that focuses on using a business's strengths to overcome its threats" is called

• S-T Strategy

• S-O Strategy

• W-T Strategy

• W-O Strategy

"A marketing strategy that focuses on overcoming a business's weaknesses so that the business can pursue opportunities" is called

• S-T Strategy

• S-O Strategy

• W-T Strategy

• W-O Strategy

"A marketing strategy that focuses on ensuring that a business's weaknesses don't make it even more vulnerable to the threats it already faces" is called

• S-T Strategy

• S-O Strategy

• W-T Strategy

• W-O Strategy

"creating a specific business strategy, implementing it, and evaluating the result" is known as __________ ________________

Any resource or capability your business has that can help you gain a competitive advantage in your industry

• Profit

• Benefit

• Strength

• Power Option

A marketing tool that investigates a business's strengths, weaknesses, opportunities, and threats in an organized fashion

• SWAT Analysis

• SWOT Analysis

• Market Planning

• Strength Matrix

Any unfavorable situation in the environment surrounding your business is called a ___________