What does the S stand for in SWOT?

• Strengths

• Strategies

• Shortfalls

What does the W stand for in SWOT?

What does the O stand for in SWOT?

• Obstacles

• Opportunities

• Overcome

What does the T stand for in SWOT?

Which two are internal factors?

• Strengths

• Weaknesses

• Opportunities

• Threats

Which two are external factors?

• Strengths

• Weaknesses

• Opportunities

• Threats

These are positive aspects of the business, it is what the business is good at and what the strategy should build on.

• Strengths

• Opportunities

• Weaknesses

• Threats

These are negative aspects of the business, they can undermine the performance of a business and should be minimised/overcome if possible.

• Strengths

• Weaknesses

• Opportunities

• Threats

These are options/openings a business might take advantage of or exploit, resulting in improvements.

• Strengths

• Weaknesses

• Opportunities

• Threats

These are possible hazards or perils that might affect the performance of a business in a negative way.

• Strengths

• Weaknesses

• Opportunities

• Threats