Entrepreneurship II Unit 1

Which of the following details all aspects of a business and how it intends to work in the future

• Product promotion

• Executive summary

• Business plan

• Financial resource

Since Brianna wants to sell a bank or investor on her company’s capabilities, she is motivated by the number one reason for writing a business plan, which is

• the need for funding

• an approaching deadline

• an urgent request

• the desire for recognition

The part of the business plan that gives an overview of the entire document is the

• appendices

• table of contents

• executive summary

• company description

In which section of the business plan would you find evidence of customer interest in a new product?

• Products offered

• Market analysis

• Strategy and implementation

• Appendices

In which section of his business plan will Paulo discuss each key manager’s skills?

• Company description

• Market Analysis

• Management Plan

• Executive summary

Within a startup business or young company, the primary responsibility for acting ethically

falls to

• the customer

• the employees

• the entrepreneur

• business investors

Depending on the circumstances, stealing someone else’s idea and passing it off as your own may constitute

• business negligence

• trademark awareness

• copyright infringement

• ethical accountability

Andrew exaggerated his company’s anticipated year-one income to entice a potential business investor. In other words, Andrew committed

• trademark infringement

• nepotism

• corporate responsibility

• puffery

Bryce recently hired his good friend Tonya to work for his new startup company, even though she had fewer qualifications than some of the other candidates he interviewed. This is an example of

• puffery

• actualization

• nepotism

• actualization

Why is it a bad idea to solicit fake reviews for a product or service?

• People can never tell which reviews are fake and which are authentic

• Fake reviews can lead to an influx of purchases, which will lead to profit

• If customers realize the reviews are fake, they will lose trust in the company

• Customers rarely believe that peer reviews are accurate, anyway