MKT Environments

MKT Environments

University

15 Qs

quiz-placeholder

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MKT Environments

MKT Environments

Assessment

Quiz

Business

University

Practice Problem

Hard

Created by

Nguyễn Hanh

Used 13+ times

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15 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Strategic Planning

Marketing Environments

Cultural Environment

Marketing Mix

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

_____ environment consists of the actors close to the company that affect its ability to service its customers.

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The Micro environment consists of which factors?

Company, Suppliers, Competitors, Customers, Publics, Financial Intermediaries

Company, Suppliers, Competitors, Customers, Publics, Marketing Intermediaries

Company, Suppliers, Competitors, Customers, Publics, Marketing Agencies

Company, Suppliers, Competitors, Customers, Resellers, Publics, Marketing Agencies

4.

MULTIPLE SELECT QUESTION

20 sec • 1 pt

The company may target any or all of customer markets including which of the following? (multiple answers)

Consumer Markets

Business Markets

Reseller Markets

Government Markets

International Markets

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Age Structure is a factor of which forces?

Economic

Geographic

Demographic

Cutural

6.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

____ environment consists of societal forces that affect the microenvironment

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

Which of the following is NOT part of the micro-environment?

Customers' preferences

Competitors' activity

Staff attitudes & behavior

Government economic policy

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