
MKT Environments
Authored by Nguyễn Hanh
Business
University
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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following terms is used to describe the factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
Strategic Planning
Marketing Environments
Cultural Environment
Marketing Mix
2.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
_____ environment consists of the actors close to the company that affect its ability to service its customers.
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The Micro environment consists of which factors?
Company, Suppliers, Competitors, Customers, Publics, Financial Intermediaries
Company, Suppliers, Competitors, Customers, Publics, Marketing Intermediaries
Company, Suppliers, Competitors, Customers, Publics, Marketing Agencies
Company, Suppliers, Competitors, Customers, Resellers, Publics, Marketing Agencies
4.
MULTIPLE SELECT QUESTION
20 sec • 1 pt
The company may target any or all of customer markets including which of the following? (multiple answers)
Consumer Markets
Business Markets
Reseller Markets
Government Markets
International Markets
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Age Structure is a factor of which forces?
Economic
Geographic
Demographic
Cutural
6.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
____ environment consists of societal forces that affect the microenvironment
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
Which of the following is NOT part of the micro-environment?
Customers' preferences
Competitors' activity
Staff attitudes & behavior
Government economic policy
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