Grier SEMI - Unit 1: 1.03 &1.04

A person responsible for matching up corporations with events that reach his or her target market has a career in which area?

• Sponsorship Management

• Sales promotion

• Hospitality

• Advertising sales

For a sports organization, which marketing activities involve responsibility for licensing activities?

• Community Relations

• Public relations

• Sales

• Merchandising

Which marketing activities involve writing press releases and organizing news conferences for a sports organization?

• Promotions

• Advertising

• Media relations

• Community relations

A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?

• Inconsistent

• Perishable

• Tangible

• Consistent

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?

• Awareness

• Image

• Image Extension

• Loyalty

What are most sports or event products classified as?

• Pure goods

• Pure services

• A combination of goods and services

• A combination of rented and owned-goods service

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?

• The design and layout of the venue

• The geographic location of the stadium

• The unpredictable performance of the team

• The sense of loyalty to the coach of the team

Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result?

• An appreciation for physical strength of others

• A need to take emotional risks

• A sense of pride and accomplishment

• A feeling of purpose and belonging

Ryan loves baseball and plays year-round in several community leagues. He is very goal-oriented, focused, and is out to win every game. In this situation, why does Ryan participate in sports?

• He wants to maintain a healthy lifestyle.

• He has a laid-back attitude.

• He is very competitive by nature.

• He enjoys socializing with teammates.

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?

• Financial

• Entertainment

• Economic

• Physical