Diffusion of innovation Grade 8 (2021/2022)

These Individuals are Willing to take risks, normally youngest in age, have the highest social class, have great financial ability.

• Early Adopters

• Early Majority

• Innovators

• Late Majority

This category adopt an innovation after a varying degree of time they are, slower in the adoption process than innovators and early adaptors, have above average social status

• Laggard

• Innovators

• Early Majority

• Early Adopters

This is the second-fastest category of individuals who adopt an innovation.

• Laggards

• Late Majority

• Early Majority

• Early Adopters

Individuals in this category will adopt an innovation after the average member of society. These individuals approach an innovation with a high degree of scepticism and after the majority of society has adopted the innovation.

• Innovators

• Early Adopters

• Late Majority

• Early Majority

Individuals in this category are the last to adopt an innovation typically have an aversion to change-agents and tend to be advanced in age

• Innovators

• Early Adopters

• Late Majority

• Laggards