SEMI 2.03, 2.04, 2.05, 2.06

What kind of goals should sports or event marketers set if they have the appropriate data?

• Broad

• Realistic

What is one way that sports or event marketers use marketing information?

• To develop new products

• To prepare sales invoices

When or how should a professional soccer league obtain information about its fans in order to learn about the needs and wants of a target market?

• In a proactive and systematic manner

• Before it implements organizational changes

Sporting goods businesses often gather marketing information to accomplish which action?

• Identify trends

• Obtain licensing contracts

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

• Clickstream data

• Internet service providers

Which is a secondary source of information for a sport or an event?

• Demographic reports

• Personal interviews

Which is an example of a secondary source of data that a sports or an event marketer can obtain internally?

• Trade journal

• Sales report

A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source?

• Government sources

• Personal questionnaires

What type of marketing information might a business obtain by monitoring sales invoices?

• Customer profiles

• Profit margin

What internal records do many businesses monitor in order to obtain useful marketing information?

• Sales reports

• Industry projections