EntI_Lap_Conducting an Environmental Scan

Which of the following is a true statement about the term “environment”:

• It consists of your surroundings

• It refers only to the earth and its resources.

• It has no affect on your performance

• It applies to individuals, not businesses

Environmental scanning is sometimes called environmental

• management

• planning

• protection.

• analysis.

A main reason that environmental scanning is important is so that businesses can be aware of

• new products

• competitors’ internal environments

• potential threats

• foreign markets

A business cannot control its

• personnel

• external environment

• production

• research and development

Which of the following is a true statement about a business’s environment:

• It can be avoided

• It consists of the economy and technology

• It is always changing

• It may not affect the business, depending on the industry.

Which of the following groups is most likely to share the same demographics:

• Working mothers

• Online shoppers

• Airline passengers

• International travelers

Which of the following is an example of a demographic trend:

• Shifting political climates

• Rising interest rates

• A concern for fitness and health

• The aging of the population

  
  

Changing attitudes about family roles is an example of a shift in

• society and culture

• demographics

• the economy

• competition.

  
  

Inflation is a factor involved in which category of an environmental scan?

• Technology

• Economy

• Demographics

• Competition

Businesses must gather information about the competition during an environmental scan. Which of the following is an example of brand competition:

• Beauty salons v. veterinarians

• Grocery stores v. fitness centers

• Coke v. Pepsi

• Microsoft v. Walmart